News

At Ruschke und Partner, there’s always something going on. A new account, a new colleague, a new project. In this section you can find out what we’re up to at the moment, what drives us, and what we’re proud of. Short, sweet, and right to the point. Enjoy!

Fundraising campaign: 5,000 euros for the children of Kenya

Ruschke und Partner presented the children's charity Kenia-Kinder-Hilfe, based in Oberursel, with a donation of 5,000 euros to support the financing of the equipment needed for the long-planned kindergarten in Langobaya, Kenya. Construction work on the three-room building is almost finished. The walls are plastered, the roof is complete and the painters have started work. So it is just the right time to order tables, benches, chairs and cupboards; of course, toys and teaching materials for the kindergarten's little visitors also need to be purchased. “It was very important to us to make a donation to an organisation where we could be sure that the money would really be used to help those in need. We also wanted to support an organisation based in our home town”, said Stefan Ruschke. The kindergarten is located on the grounds of the orphanage and has capacity for up to 250 boys and girls from the local area. While in German kindergartens the emphasis is placed on playing, the Kenyan children will start learning sums, reading and writing and English. This is because they have to pass a test before they can start school. “If everything works out as it should, the first teachers can start on 15 January and our work can begin,” Lutz Krücke is pleased to report.

Campaign Launch: „RMV-SchnupperTicket 2011“

Ruschke und Partner developed the „SchnupperTicket 2011“ (trial ticket) campaign for the Rhein-Main-Verkehrsverbund public transport authority.

The graphical/illustrative approach of the key visuals assures a high degree of recall value. In addition, the claim nicely integrates the environmental topic, using a German play on words – "umsteigen“ for „(train) change" to accentuate sustainability. The campaign was launched in a wide variety of online and offline media such as ads, flyers, infoscreens, postcards and give-aways.

From 1 October 2011 to 1 January 2012, passengers can test the advantages of the RMV trial ticket: pay for just two months and ride for three.

Successful Pitch for Environmental Campaign "Green Goal 2011"

The „Green Goal“ environmental programme originally introduced for the FIFA World Cup 2006 is to ensure that the FIFA Women’s World Cup 2011 is also climate-neutral. The goal of the integrated communications campaign is to inform the public about Green Goal's wide range of environmental activities and activate the target group.

All Green Goal communication measures during the FIFA Women’s World Cup 2011 were developed by Ruschke und Partner, including the key visuals and the claim „Fußball hinterlässt Spuren“ (football makes its marks).  Apart from traditional media like brochures and placards, displays were also created. Everything was, of course, produced with the greatest possible carbon neutrality!