Marketing Communications

A good agency is easy to recognize. It’s the one that asks the right questions. Strategically and systematically. After all, to get the right answers, you need to ask the right questions first. And be able to listen. We therefore start out by illuminating the task at hand from all sides in close collaboration with you and your team. Only then will we begin to develop communication concepts that are custom-tailored to your specific needs. And to your target group. To your market environment. Your strengths. And most of all: to what distinguishes you and sets you apart from your competitors.

Right from the start, we gather strategists, creative and media production professionals, all in one place. An intensive exchange between experts is the only thing that can really ensure you’ll get the intelligent, creative, feasible and efficient communications solutions you need.

Whether it’s an awareness campaign, a website, a launch event, a sales promotion or storytelling, we provide the right marketing mix to make it a success for you. And we're always there to answer your questions, no matter what they might be.

Our Range of Services

  • Strategy Development
  • Communication Campaigns
  • Digital Marketing / Social Media
  • Brand Identity
  • Sales Promotion
  • Live Marketing / Events
  • Qualification Concepts
  • and much more
Launch of Dell Customer Solutions Center, Frankfurt
Concept, design, event planning and implementation including invitation process, guest management, technical equipment and catering

Dell products and IT solutions for business customers – from proof of concept to design workshops – can be experienced live in the Customer Solutions Center (CSC). We were commissioned by Dell to open the new CSC.

We developed an impressive key visual with a strong strapline that effectively substantiates the unique positioning and the CSC solution.

We also provided accompanying communication including the creation and implementation of the event invitation as a sustainably produced print version and an online registration process.

We held overall responsibility for the realisation of the event from technical equipment and catering to scheduling and looking after guests. The launch was a great success!

Premium private instruction B2C new year campaign
Concept for and realisation of a marketing campaign

Development of a cross-media campaign to increase the number of bookings for the intensive Berlitz's private instruction language training courses. We won the tender by presenting Berlitz with a self-confident concept in our pitch.

Right from the start, the campaign was internationally oriented and took into account both German-speaking countries and other European markets. We achieved this both visually, using a market-specific selection of models, ...

... and with the written word, using language localisation to appeal to the relevant target groups. This approach took into account the requirements of the various individual markets, while at the same time ensuring a high degree of recognition.

Summary: Successful realisation of a holistic campaign via out-of-home channels, print and online measures such as advertisements, posters, animated banners and integrated campaigns for Berlitz language schools.

Dr. Ing. h.c. F. Porsche AG
PTRCA communication concept
Development of marketing and CSR activities

Porsche secures the provision of qualified service mechatronics engineers for dealers in growth markets with a training centre (PTRCA) in the Philippines. Ruschke und Partner was commissioned to draw up the appropriate communication measures.

The image brochure realized ensures that Porsche dealers are provided with information on the PTRCA and are convinced of the quality of graduates and their training. Ruschke und Partner was responsible for the overall concept.

The presented "Träume werden Wirklichkeit" ("Dreams Become Reality") concept was implemented as part of a CSR event and used for a CSR video. Porsche assumes social responsibility with the PTRCA.

The video that Ruschke und Partner produced provides information on the PTRCA success story and shows the opportunities made available to disadvantaged young people as a result of the training and subsequent employment.

Awareness campaign
Concept for and realisation of an awareness campaign including media planning and success monitoring

Creating a vibrant awareness campaign: Our first step was to develop the advertising positioning for Thunder-IT (including a slogan and key visual) on the basis of USPs and the target groups.

The emotional slogan reflects the distinctive and personal service concept of the Thunder-IT team. The copy takes this further and is supplemented by a rational performance promise.

As part of media planning we selected defined communication channels (specifically specialist print and digital media, B2B social media), based on the defined target groups, which reduced waste coverage.

In order to make an optimum return on Thunder-IT’s service image we added an extra service area to the website, containing target group-specific content offers.

The initial measures proved a great success, with click rates of up to 0.8%. The awareness campaign is long-term in its focus: its continuation will include media work and PR.

New Work Experience roadshow
Concept development, planning and implementation including overall management, promotion, logistics and technical equipment

New working methods and tools will change our workspaces for the better. That’s where Dell comes in. Our task was to develop a concept that offered a format for workshops and presentations.

The New Work Studio allows you to experience the future of work today. The event kit consists of modular elements that can be used in many different ways: ...

... for client events, trade fairs, training, etc. It can flexibly adapt to the respective requirements. The mobile Dell New Work Studio is on a long tour of Germany and the Netherlands.

Assembly takes less than 3 hours. The entire event kit fits into a 7.5 ton lorry. We are responsible for the overall management and tour planning, and provide qualified promoters.

Your contact

Nadine Becker

Phone: +49 6171 693 - 404

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