News

At Ruschke und Partner, there’s always something going on. A new account, a new colleague, a new project. In this section you can find out what we’re up to at the moment, what drives us, and what we’re proud of. Short, sweet, and right to the point. Enjoy!

Keeping customer dialogue cool: B2B direct mailing for Dell Technologies

How do you create an engaging conversation starter for selected B2B customers? For Dell Technologies, we developed a direct mailing that brings the message “Stay cool with us by your side” to life: a premium box featuring six branded, reusable stainless-steel ice cubes provides the perfect door opener.

AI takes centre stage in the enclosed brochure. We were also responsible for its concept and design, providing a concise overview of relevant touchpoints across the Dell Technologies portfolio. A personal greeting card from Dell completes the mailing. Ruschke und Partner was responsible for the overall concept and delivery, right through to mailing. Turning a cool idea into a door opener for new conversations.

A fresh digital line-up: DFB Magazine app relaunched in the new corporate design

DFB magazines for smartphones and tablets: the DFB Magazine app brings together the quarterly DFB-Journal, featuring selected highlight topics, and the Schiri-Zeitung, published six times a year.

For the app, we digitalise the respective print editions and enhance them with features designed for mobile use – such as a read-aloud function. This allows existing content to generate additional reach and impact in a budget-efficient way. The DFB Magazine app is available free of charge from the App Store and Google Play. Giving strong content a compelling mobile presence too.

Brand energy for the web: strategic consultancy for MyEnergy.Farm

MyEnergy.Farm provides energy consulting for residential and commercial buildings. Following the development of its word-image mark, an update of the corporate design and the creation of initial communication materials, we are now continuing our collaboration with the start-up on a strategic level.

Ruschke und Partner analysed the existing online presence and relevant competitors, using the findings to develop a strategic and conceptual approach for the future website – from the sitemap and navigation structure to initial wireframes for key page types. We also advised MyEnergy.Farm on selecting a suitable online agency. A strong foundation for the new online presence!

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