OBI promotion: A recipe for fantastic prizes

In its spring campaign, Campingaz is promoting special gas barbecues that are exclusively available at OBI, a German home improvement retailer. The advertising medium is a six-page folder with more than a million copies that is distributed both directly to households and in OBI stores. As part of the "Show us your talent" competition campaign, recipients are asked to prepare their favourite barbecue recipe and upload a photo of the finished dish to the campaign microsite.
Ruschke und Partner is responsible for the concept, text, design and print production at optimum cost.